Posted at 19:57h
in Motivational Moment
First things, first--let's be clear, I absolutely LOVE Blackish.
Every single thing about the show. The family dynamic. The undeniable friendship between Bow and Dre. The slight head turn and blank stare I am certain to give Leslie (Dre's boss) with every boardroom conversation and even the maternal rivalry that exists between Ruby and Bow.
It's FREAKING AMAZING!
I've been addicted since episode one of season one. Despite the tenure of this show, I am always thrilled and pleasantly surprised by the issues that the show address, head on, creatively and unapologetically.
It highlights in the most relatable way, the Black experience and I'm here for all of it.
Most recently, yet again, Blackish did not disappoint by addressing the representation of Black people, our culture, and experience in mainstream marketing and publications in its episode titled "Richard Youngsta". It is my belief that if only ONE person in a decision making position at PEPSI had taken the time to watch this <30-minute show, they may have reconsidered how this commercial would have played out in mainstream America.
Let me give you some context:
Dre who is a VP of the Urban division of an esteemed and respectable marketing firm in California is tasked with creating marketing material to promote a new product, Uvo Champagne. As a VP, he is responsible for grasping the attention of the urban market through various media outlets--in this case, a commercial. Chris Brown who played the role of the young rapper who would represent the champagne coined the phrase, "Pour some Uvo on it" to signify immediately upgrading any situation you're experiencing. You name it,
Uvo can fix it--shoes, cars, relationships or even a protest of injustice.